In the Age of Me, Me, Me, Me . . .
Writing is one thing. Marketing yourself to the world is another. On the one hand I don’t think that the desire for readers is an unreasonable one for a writer to have. On the other hand, I feel like that little kid on the diving board screaming across the pool to her parents: “watch me, watch me, watch me,” just before she dives into the pool.
Marketing myself, my message and my book is in part exciting because it will bring me readers. But another part of me, the old-school, older-generation part feels awkward in the me, me, me, proposition. Plus calling attention to yourself to a point where you actually get people to turn their heads and watch you go off the diving board takes a lot of energy and time.
An assembled marketing team that’s walking me through the process of reaching out on social media tells me that when I post a picture of myself, I get three times more engagement than if I post a picture of something else. They ask me to make video and get more pictures taken. I wince a little bit, hearing the sound of old Catholic nuns in my head who tell me that vanity is a sin. Obviously those nuns never had to promote a book.
Everything has two sides. I feel passionately about my message which is: Embrace your years. Growing older is a privilege not a sentence. Take note that this is a creative, vibrant and noble passage. We are never too old to make a difference.
I love that my message and my book might inspire someone to be a little less afraid of growing older. That’s the gift I want to give. But the me, me, me, me, thing often times makes that lovely message feel less like a gift and a more like the kid on the diving board. And we all know that kid after three of four shouts across the pool of “watch me, watch me, watch me,” becomes annoying.
But here I go, head first into the pool. And just in case you didn’t see the dive, I’ve posted a picture of myself to go with this post.